Keep It Oscar

Oscar Mayer’s iconic Weinermobile and strange lil jingle had the power to make you feel oddly delighted. Did it make sense? Literally never. And it’s better that way. So when we created a new platform for the brand in 2021, it aimed to embody this feeling no matter where the brand showed up. There was nothing traditional about the process, we just kept it Oscar. TikTok, apparently, enjoyed feeling oddly delighted as the :15s racked up a whopping 34 million combined views. Featured: Creativity, USA Today, AdWeek, LBB.

We also created an original song, composed by us and the weirdo brains at Walker, shot by the weirdo brain of Calmatic. Making its first-ever debut on TikTok, Oscar Mayer encouraged the world to sing it loud and sing it YUM with a bespoke TikTok edit (not pictured here because I’m a widescreen diva). With over 80 million views and more than 750k likes, general consensus was: “it slapped.”

Client: Oscar Mayer
Agency: Johannes Leonardo
SANDWICH BED: Director: Kyle Sauer at Neighborhood Watch, Editor: Matt Badger at Whitehouse, Color and VFX: Carbon (Colorist: Aubrey Woodwiss), Music: Barking Owl
LASER EYES: Director: Kyle Sauer at Neighborhood Watch, Editor: Matt Badger at Whitehouse, Color and VFX: Carbon (Colorist: Aubrey Woodwiss), Music: Barking Owl
SANDWICH GHOST: Illustration and Animation: Tracey LaGuerre with MPC, Music: Barking Owl
TURKEY RECORD: Directors: Adeena Grubb and Andy Biddle with Rowdy Limited, Puppeteer: Andy Biddle, Music: Barking Owl
YUM CHOIR: Director: Calmatic with Prettybird, Editor: Kyle Brown at Exile, Color: Ricky Gausis at MPC, Music: Walker
DANCING BACON: Directors: Adeena Grubb and Andy Biddle with Rowdy Limited, Puppeteer: Andy Biddle, Music: Barking Owl
CDs: Rachel Frederick, Maclean Jackson, Allison Lackey, Bryan Barnes
Senior Art Director: Amanda Younger
Senior Copywriter: Jordan Dodson, Celia Mortlock
Producers: Brett Fisher, Doug Moffitt