You Are The Greatest Souvenir

We spent a year honing our first brand platform for Marriott Bonvoy. And we felt that the most provocative thing a hotel brand could say about travel is that it’s not just about where you stay. But what stays with you long after the trip is over. The smells, the tastes, the flings, the newfound curse words, and, yes, even the questionable tattoos.

At the core of our brand platform “Travel Shapes You” is the idea that if you see enough of this world, the souvenir you get to take home at the end of every trip…is you. As the world’s largest hotel group, Marriott Bonvoy is uniquely positioned to get you to the most places and the most experiences. So you can make yourself the greatest souvenir of all.

Agency: WKNY
Director: Fleur Fortuné, Iconoclast
DP: Mathias Boucard
Editorial: Nicolas Larrouquère, Final Cut
VFX: Parliament
CW: Allison Lackey
AD: Marcus Yuen
CDs: Laddie Peterson, Marc Duran
Producer: Jordan Leinen