Ford Is Your Starting Line

With EV sales flagging across the auto category and hybrid sales holding strong, Ford wanted to make a big announcement during the NBA Playoffs: no matter what kind of vehicle you’re looking for — gas, hybrid, or electric — they’ve got it. And they’re as tough as you’d expect from the inventor of the automobile.

Director: Salmon Ligthelm, Prettybird
DP: Oli Millar
Edit: Jamie Foord, RPS
ECD: Stuart Jennings
CW: Allison Lackey
AD: Marcus Yeun
Producers: Crissy Cicco, Ariana Jefferson