Allison Lackey
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Red Cross

American Red Cross

The Deadliest Sound

 Every day in America, 7 people die in a home fire. Making them more deadly than hurricanes and tornadoes combined. So to drive smoke alarm installation nationwide for the American Red Cross, we played with sound to bring awareness to the deadliest one of all.

The rest of the campaign also played with sound — and the terrifying lack thereof.

Chainsaw Outdoor
Deadliest Sound Ear Print
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Brand: American Red Cross
Agency: BBDO NY
Director: Isaiah Seret, Biscuit Filmworks
ECDs: Matt Brink, Blake Kidder
ACDs: Allison Lackey & Bryan Barnes